Gender Fluidity Shopping
We're discarding all the lebels that tell you what you should or should not be like! Gender should not define your style. YOU define your style!
Amsterdam’s Music Festivals Calendar 2023
Festival Season in Amsterdam is finally here! Take a look at the Calendar Event 2023! Grab your sunnies & we'll see you there!
Sunglasses; A Key Item For The Festival Season
Music festivals are all about fashion, and no look is complete without a stylish pair of sunglasses!
Foundations We Support: ILGA-Europe
As a queer owned brand we support our community! Learn more about ILGA-Europe and the ways that you can get involved too!
Choose The Right Sunglasses For Your Face Shape
Here is a quick guide on how to choose the pair of sunglasses that compliments your facial features!
Stand Up To Bullying
Being a victim of bullying can make you feel overwhelmed, anxious or depressed. If you are facing any form of bullying remember that you are not alone!
In Joėl Sunglasses we choose carefully the materials that are used for our frames in order to minimize any negative impact on the environment.
More Than Just A Fashionable Brand
It all started in April 2020 in Amsterdam during the lockdown period. It was a sunny morning and we were having our coffee in the garden.
The Evolution Of The Cat Eye
The Cat Eye design was initially created to be used with optical lenses and has its roots way back almost a century ago!
Why We Need Pride
28 of June 1969. The StoneWall Inn. A pub in Greenwich Village, Manhattan, New York.